Chipotle

http://www.nytimes.com/2012/02/10/business/media/chipotle-ad-promotes-sustainable-farming.html?_r=1&scp=6&sq=farming%20and%20animals&st=cse


This quarter we have focused in on Food, Farming, and Animals. We have covered things from the dangers of industrial farming, to the effects of fast food. In this New York Times Article, written by Elizabeth Olson we see how Chipotle has recently stepped into the light to show its stance on these issues. 
All quarter we have discussed animal rights, factory farming, and quality of food, in the short Chipotle commercial we see the contrast of sustainable farming and industrial farming and its effect on our society and food.It is a very bold statement for Chipotle to release its first video that conveys such a heavy weighted issue. The animated cartoon doesn't show the gruesome pictures, it simply shows the way things were, they way they have become, and they way they need to be reformed.
I find it very interesting that Chipotle has become known as a fast food competitor but it still fights to remain an all natural and sustainable farming company. There are areas for change, and if a large company such as Chipotle can succeed on such methods, why not the rest of the nations leading companies?